Investment Management

Individual investors often do not make prudent long-term investment decisions and underperform against an index or unmanaged bundle of investments. The difference, known as the “behavior gap,” may be explained by investors chasing after hot investment categories or fleeing from perceived danger. The key to managing behavior is to have a process for making decisions.

In this assessment process, some of the areas we evaluate together include:

Determine Risk Preference

Before building your portfolio we need to understand your tolerance for risk and will have you complete a psychometric risk assessment. We will review your results to explain how you perceive and tolerate variations in your portfolio.

Construct a Portfolio

We will construct a well diversified portfolio consisting of low cost mutual funds, and tilt the allocations to assets that try to capture risk premiums over the long term. Though periods of short-term volatility for stocks are to be expected, it is crucial to bear in mind that stocks have historically rewarded patient, long-term investors.

Align Portfolio to Goals

We will help you define your short, medium, and long-term goals and develop a plan to achieve them. Once your risk profile and goals are combined in your plan, simulations will be run to determine how much risk you need and how much risk could jeopardize the plan.



Rebalance Assets

From time to time, market conditions may cause the various asset classes in a portfolio to vary from the approved allocation. We have systems that alert us of opportunistic times to rebalance the portfolio that may help take advantage of volatility by capturing market movements, selling off assets that have gone up and buying into assets that have gone down.

Adjust Allocation

We will schedule a regular review cycle to check in on your goals, objectives, and resources as they change over time. Updating the plan projections will help us to determine whether there is a need to adjust the portfolio allocation.

Monitor Pricing of the Markets

By comparing what investors are currently paying for stocks to what they have historically paid for stocks, we can evaluate the current pricing of the market. This can help give perspective on current market conditions based on objective data rather than speculation or guessing.

Our Client-Centric Approach


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10+ Years
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We build powerful relationships by working towards common goals

232 Years


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We work directly for our clients and put client’s interests first



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We make decisions with future generations in mind

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We listen and keep an open mind

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