Professor Kenneth French explains key principles of a successful investing experience

The Difficulty of Timing the Market

Most people who try to time the market are just fooling themselves, says Prof. Ken French. Here he explains what it takes to beat the market.

How to Think About Investment Risk

Prof. Ken French explains that for most investors, the best definition of risk is uncertainty about lifetime consumption

Building Confidence as an Investor

Prof. Ken French explains how he uses anticipated regret when deciding how to split his portfolio between stock and bonds.

What to Consider when Building a Portfolio

Prof. Ken French discusses how investors might tailor their portfolios based on ways they differ from the typical investors.

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